When three interns at Mother London were set the task of ‘rebranding feminism’ their directors may have imagined many things, but probably not ninety-three women’s nether regions on display in their East London HQ.
Project Bush is a photomontage of the brave ladies who stripped off for celebrity photographer Alisa Connan in order to make a statement about choice. How women tend their gardens is by no means the most important issue faced by women today, but it is synonymous with modern ideals and expectations. As such, the multitude of bushes on display were a symbol of what feminism speaks of today – an array of different choices, each valid in their own right, but, more importantly, chosen freely.
Project Bush cannot rebrand feminism or even define it, but it can present us with what we know already in a (conspicuously) new way.
The photomontage will be on display at Mother London’s HQ from 14-18 November.