This is a Swedish magazine called Bon Magazine. Bon is the french word for good and Bon Magazine is all about collecting the best from fashion, art, technology and popculture. Bon is the leading fashion magazine in Sweden. It’s also possible to se Bon Digital online here.
The latest issue features an article about “The Fashion Countdown” which contains the 21 things we will see more of in fashion in the future. Like Organic Vintage, Arty Shoes and Seasons turned upside down.
There’s articles about Maison Martin Margiela and Helmut Lang. And of course the magazine features some very cool fashion spreads. Definitely a look worth.