I love the way Gareth Pugh achieve to create provocative fashion spectacles. This is him performing to mark Couture Week in July 2006. The meaning was to:

“Represent his attitude towards the different aspects of his whirlwind fashion career thus far, the afternoon broadcasts focused on themes of boredom and repetition, artifice and multiple personae, high-octane glamour and the falsity of easily dealt acclaim.”


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