He started fashion PR and is remembered as a guru in that field. He helped Yves Saint Laurent to get a job at Christian Dior, had a Dior fragrance named after him, served as Lanvin’s head of public relations in the Fifties and later worked at Nina Ricci. But sadly he past away yesterday at the age of 81, so this post is made to honour him. The movie “The savage life in fashion” is made about Percy Savage.

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