It’s not the dresses that caught my attention, but the video campaign for the dresses. The dresses are created by Victoria Beckham, and I’m often not amazed when a celebrity designs a collection. But in this case I really love the viral marketing campaign for her dress collection – so I had to post about it. The aim of the video is to create a viral marketing campaign with a naive-looking video where different girls play hide-and-seek in a big mansion.

[youtube]http://www.youtube.com/watch?v=soTer7XxrZs&annotation_id=annotation_665366&feature=iv[/youtube]

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