This is an attempt to turn Dior back into an iconic brand, with products that have a true iconic status. “The Lady Noire Affair” is a black and white shortfilm inspired by Alfred Hitchcock and directed by Olivier Dahan. The film features a gorgeous Marion Cotillard. This is what John Galliano says about the shortfilm:
We wanted to capture the glamour, the intrigue, the heroine and the mysterious allure that radiates around her, Marion has brought the Dior woman to life. She is incredible.
The next chapter will be “Lady Rouge”.