Another Magazine gave me the brilliant idea to support World Aids Day and Product (RED) by only posting red posts today. (RED) is a simple idea that transforms our incredible collective power as consumers into a financial force to help sufferers of HIV and AIDS. Since its launch in 2006, (RED) has generated over $150 million for the Global Fund, and over 5 million people have been helped by HIV and AIDS programs, supported by (RED) purchases.

An afghan girl by REUTERS/Jorge Silva

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